The Farm Africa GROW for Good Challenge will take women FMCG industry leaders across the Embu County on bikes for 75k from 20-25 October, with the aim of raising at least £75,000​.

The group will stop to work on female-led farms involved in Farm Africa’s regenerative agriculture project.

By working on the farms, the fundraisers will have first-hand and hands-on experience of regenerative agriculture processes in the region. They will also learn how Farm Africa is improving farmers’ agricultural practices and understanding through the charity’s advisor network.

Through their work in the Embu County, the intrepid travellers are hoping to attract the attention of generous corporate and individual industry sponsors, whose donations will help support small-scale farmers to grow and sell more​.

The team will also participate in a roundtable with other female industry leaders in Kenya’s capital, Nairobi. During the roundtable, they will further raise awareness of the need to drive positive change for women in the global food system.

So who are some of these courageous and generous women? And why are they taking on such a demanding challenge? FoodNavigator finds out:

Kate Taylor – ABP:

Why do you think it’s important to support female farmers in eastern Africa?

I believe it’s important to support female farmers in eastern Africa because these women are the backbone of their communities. By giving them the tools and opportunities they need, we’re helping them create a better future for their families and communities. It’s inspiring to see how a small investment in women’s skills and resources can lead to lasting change, from growing their incomes to making their farms more resilient against climate change