VeCollal launches biomimetic 'vegan collagen' in high protein bar

Developed in collaboration with the Dutch health product start-up CollaVegan and its German manufacturing partner Alphacaps GmbH, this addition to the VeCollal portfolio takes its product applications portfolio beyond powders, gels and liquids.

With the protein bar market surging to $4.88 billion USD in 2023 and projected to exceed $7 billion by 2030, the vegan segment has emerged as the fastest-growing sector, according to Market Research Future’s Global Protein Bars Market Overview.

“This marks the first time a clinically-validated vegan alternative to animal-derived collagen has been utilized in a functional bar,” Tony Van Campen,

VeCollal high protein bar

founder and CEO of VeCollal, told NutraIngredients. “This Vegan High Protein Beauty Bar not only meets consumer demands for flavor, indulgence, and functional benefits, but also opens doors to a new era of functional food applications.”

He added collaborating with industry experts allowed the team to overcome challenges in formulating a collagen fortified bar with effective doses of active ingredients, with authorized health claims and an enjoyable taste and texture.

The product combines 5g of VeCollal—clinically proven to reduce wrinkles by 32.9% in 8 weeks​—alongside pea, sunflower, and rice protein to provide 14g of protein in a sub-200 calorie bar, in a white chocolate and raspberry flavor.

“By harnessing the power of complementary plant-based ingredients and clinically-validated formulations, we’re proud to offer a guilt-free indulgence that not only satisfies taste buds but also enhances beauty from within,” added Van Campen.