The art of snacking smarter: What are the implications for producers?

The concept of snacking has moved from a once-in-a-while treat to a meal replacement in many cases. Coined ‘snackification’, it’s the art of snacking or grazing on smaller, more frequent treats throughout the day instead of traditional, larger meals, driven by busy lifestyles, the demand for convenience and a sharper focus on health. Essentially, it’s redefining the way we eat and presents both opportunities and challenges for the snack industry.

It means that consumers are searching for treats that are a good source of vitamins, protein, good fats, probiotics, fiber – anything that provides real, measurable benefits in addition to calories.

In recent years, the global snacking landscape has undergone a significant transformation. Traditional snacks like chips, cookies and candy bars have been supplemented – and in many cases, replaced – by a new generation of snacks that promise not only to satisfy cravings but also to provide holistic benefits. These snacks – trending as fortified and functional – are increasingly popular among consumers of all demographics, let along those health-focused snackers looking to balance indulgence with nutrition.

“The ongoing shift towards health and fitness means there is increasing scope for fortified and functional snacks, as consumers seek additional health benefits from products,” Richard Jefferson, marketing manager of UK-based healthy snacks wholesaler Epicurium, told Bakery&Snacks.

“Key requirements include fiber for gut health, minerals, vitamins, botanicals, collagen for wellness, mental health, skin and almost any other health need you can think of.”