Marketing



Increasing consumer engagement through social media

Social media is a modern-day marketing phenomena. From influencers​ posting sponsored YouTube videos out of their own homes, to billion-dollar companies launching new products to their social subscribers first, the power of social media is…




UK Gov to crack down on misleading marketing online

Sarah Cardell, CEO of the UK Competition and Markets Authority (CMA), described this as a “flagship bill” with the potential to be a “watershed moment”, expanding the CMA’s consumer law enforcement powers and introducing a…