Is Gen Z the most powerful consumer group?
If you’ve so much as glanced at social media in the last few years then you’ll be well acquainted with Generation Z, also known as Gen Z or Zoomers. Why? Because, as the first generation…
Marketing
Is Gen Z the most powerful consumer group?
If you’ve so much as glanced at social media in the last few years then you’ll be well acquainted with Generation Z, also known as Gen Z or Zoomers. Why? Because, as the first generation…
How social media is raising the artisanal bakery game
Long lines of Millennials and Gen Zers are frequently found outside the ‘hipster’ bakeries in London. From lychee flower croissants to long-fermented sourdough, places like the Dusty Knuckle, Toad Bakery and Eric’s have achieved a…
Old school favourites are making a comeback
“It’s not like it was in the good old days…” We’ve all heard those words from older relatives, and there’s every chance we’ll utter those words at some point in our lives. Why? People love…
The science of sound: What is it about the crunch that keeps snackers dipping in for more?
Eating is a deeply sensory experience and consumers often prize taste, aroma, appearance and texture more so than factors like health and sustainability. There’s also a growing understanding of the importance of the sound that…
Do consumers believe ‘better-for-you’ marketing on snacks?
The wellness trend is in full swing, in fact, it’s everywhere! From the gut health trend, aimed at overall wellbeing, to elimination diets, designed to identify food intolerances, the concept of ‘food as medicine’ has never been so popular….