Tequila cocktail trends
Tequila was once thought of as a drink for shots. But agave spirits – particularly tequila and mezcal – have taken the bar by storm. They’re appealing to consumers because of their wide range of…
Low and no alcohol drinks
How to market alcohol-free alternatives responsibly
When it comes to responsible marketing, alcohol-free alternatives should take their cue from alcoholic drinks in a number of areas: such as ensuring ads are clearly targeted at adults. But in general, alcohol-free drinks can…
Tesco predicts record demand for low and no alcohol drinks this Christmas
Demand for no and low alcohol beer at the supermarket this year has grown by more than 20%, while sales of no/low wine rose by nearly 15% and demand for alternatives to spirits grew by…