Health claims

Six things generation alpha consumers want

Six things generation alpha consumers want

Generation alpha otherwise known as the adolescent demographic, is the first generation born entirely in the 21st century. Around 2.5 million gen alphas are born every week. By 2029, the demographic’s economic footprint is anticipated…



Do consumers believe ‘better-for-you’ marketing on snacks?

Do consumers believe ‘better-for-you’ marketing on snacks?

The wellness trend is in full swing, in fact, it’s everywhere! From the gut health​ trend, aimed at overall wellbeing, to elimination diets​, designed to identify food intolerances, the concept of ‘food as medicine’ has never been so popular….