Digitalisation

Increasing consumer engagement through social media

Social media is a modern-day marketing phenomena. From influencers​ posting sponsored YouTube videos out of their own homes, to billion-dollar companies launching new products to their social subscribers first, the power of social media is…


‘Glocal’-loving Gen Zers seek brand reliability in 2024

When it comes to shopping, Generation Z consumers’ behaviour is identified by their reputation as digitally astute; health, environmental, and socially conscious; convenience-oriented, value-driven, and seekers of authentic and transparent experiences. “Experts are saying they…




Advancing food tech in 2024: The year of convenience

As consumers become accustomed to time-efficient products and tools, they will be more receptive to adopting technologies like augmented reality (AR) and artificial intelligence (AI). Utilising automated shopping lists and meal-planning apps as essential, everyday…