Cider

Diageo debuts paper-based bottle for Baileys

Bailey’s paper-based bottle is a Dry Molded Fiber bottle made with 90% paper, with a thin plastic liner and foil seal to contain the liquid. It has been developed in partnership with PA Consulting, as…






How to market alcohol-free alternatives responsibly

When it comes to responsible marketing, alcohol-free alternatives should take their cue from alcoholic drinks in a number of areas: such as ensuring ads are clearly targeted at adults. But in general, alcohol-free drinks can…