Betterforyou

What’s the biggest trend in better-for-you snacking?

What’s the biggest trend in better-for-you snacking?

Gone are the days of three-square meals; consumers are embracing snacking in big way. But it’s not all high-sugar confectionery and full-fat crisps, these days shoppers are also seeking out better-for-you alternatives. According to Innova…




Do consumers believe ‘better-for-you’ marketing on snacks?

Do consumers believe ‘better-for-you’ marketing on snacks?

The wellness trend is in full swing, in fact, it’s everywhere! From the gut health​ trend, aimed at overall wellbeing, to elimination diets​, designed to identify food intolerances, the concept of ‘food as medicine’ has never been so popular….