PepsiCo Frito-Lay takes fans on a ‘tongue trip’ around the US and to the skies

This time, Lay’s has taken inspiration from different regions across America known for their signature cuisine to develop the Flavor That Hits Home lineup, which it claims only takes ‘one crunchy bite to instantly be reminded of home’.

“As a leader in product innovation, Lay’s continues to bring fans delicious flavor experiences on a potato chip,” said Tina Mahal, senior VP of Marketing, PepsiCo Foods North America.

“With the Flavor That Hits Home lineup, we’re helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way, with the hope that every bite inspires fond memories of enjoying meals back home with family and friends.”

Available for a limited time only, the four-strong range includes:

Heading to the West Coast, Lay’s Crispy Taco punts hints of ground beef, sour cream, cheese, lettuce and tomato.

From the Northeast and Atlantic regions, Lay’s BLT Sandwich combines smoky bacon, tomato and lettuce notes in a crisp spin on one of America’s much loved sandwiches.

Lay’s Fried Pickles with Ranch takes a page out of cookbooks from the South and Midwest with notes of dill, fried batter and ranch dressing.

As for the fourth flavor, Lay’s Kettle Cooked Lime & Cracked Pepper is a nod to a combo that is enjoyed up and down the country and from coast to coast.

Beginning in April, Lay’s will also host three pop-up sampling events in Chicago, Tampa and Los Angeles, where fans can embark on a flavor journey as they step into an immersive Lay’s exhibit.