NPD Trend Tracker: Protein special edition

Fry’s plant-based mince sees Tesco launch

UK plant-based brand Fry’s Family Food has launched its plant-based mince in supermarket retailer Tesco. Its Shape & Sizzle Mince, according to the brand, is high in fibre, low in saturated fat and a good source of protein.

The mince is made from non-GM soya and is, according to the brand, ‘shapeable’, which means that it has a lot of versatility.

“We believe our Shape & Sizzle Mince is the first ever shapeable plant-based mince in UK supermarkets, which means consumers will now have a lot more versatility when it comes to making their favourite family meals. The mince works well for meatballs, burgers and koftas as well as other classics such as Bolognese, shepherd’s pie and lasagna”, says Emma Herring, head of marketing at Fry’s.

The mince is available in Tesco at an RRP of £2.50 for 300g.

Müller teams up with Myprotein for protein-filled yoghurts

Sports nutrition brand Myprotein is collaborating with dessert company Müller to create protein-filled yoghurts, aiming to tap into surging demand for protein-rich products.

The range, according to the brands, is HFSS-compliant. Each 500g yoghurt pot contains 49g of protein in natural flavours and 45g in vanilla. The range also includes 200g low-fat puddings and low-fat mouse, both containing 20g protein. The mouse comes in chocolate and salted caramel flavours, while the puddings come in chocolate and vanilla.

“The question we’ve been asking ourselves is how do we continue to optimise our health and nutrition range, while bringing something to the dairy aisle that is unique, appeals to expanding shopper needs, and drives further protein category growth,” said Richard Williams, CEO of Müller Yogurt & Desserts.