NPD Trend Tracker: From secret sauce to musical Christmas hampers

This week, we have a range of autumnal treats, including an autumn menu from bagel chain B Bagel and warming new meals from ready meal brand Charlie Bingham’s. There’s also new releases from Biotful Gut Health and gluten-free brand Genius, as well as a collaboration between Heinz and GDK on a ‘secret sauce’ burger. Finally, Christmas is coming, with Cartwright and Butler’s festive range kicking the early celebrations off. 

B Bagel releases autumn menu

UK café chain B Bagel has announced that it is releasing a new menu for autumn. For the menu, it is collaborating with celebrity chef and social media star Natalia Rudin.

The menu will include Rudin’s bagel recipes: Harissa Squash & Tofu, Chai Spice, and Corn Chowder. It will be available for a limited time throughout September and October. The chain will also bring in some autumnal hot drinks, such as Pumpkin Spice Latte.

“B Bagel is so excited about the rollout of these limited menu items. Working with Natalia has been amazing because she shares that same vision of bringing the tastiest vegan options to London this Autumn,” said B Bagel Founder Yoav Baumgarten.

“Collaborating with B Bagel has been a total dream! It has been so fun thinking outside the box and bringing unusual but delicious bagel fillings to the menu for the month of September. Autumn is on it’s way and we are highlighting its flavours!” said Natalia Rudin.

The menu is available at five London locations.

Heinz and GDK release new ‘Secret Sauce’ burger

Kebab chain German Doner Kebab (GDK) has collaborated with multinational Kraft Heinz to release a new ‘Secret Sauce’ burger, which is now available in more than 140 of GDK’s locations.