KIND highlights taste, nourishment with new launches ranging from fruity to savory to kid-friendly

The event featured a spread of KIND’s latest products, in addition to a tour of its test kitchen, where attendees saw firsthand how the company develops recipes.

“We are really excited to share and continue to tell the story for KIND of bringing nourishment to the world. It is not just about health or taste, it is the combination of those two, so I think all of these innovations really lean into [that] and deliver nourishment,” Emily Strobel, VP, growth platforms and innovation, KIND, told FoodNavigator-USA.

New release snack launches include fruit-forward and savory flavors

The snack maker also introduced two line extensions within its core nut bars, Seeds, Nuts and Fruits, which Strobel described as “trail mix in a bar.”

Source: D. Ataman

KIND’s Seeds, Fruits and Nuts are available in Strawberry Sunflower Seed, Dark Chocolate Raspberry Pumpkin and Orange Cranberry Pumpkin Seed. For its Savory line, KIND was driven by consumers’ desire for more savory flavors and created three new versions including Rosemary Nuts and Sea Salt, Roasted Nuts and Jalapeno and Paprika Nuts and Mesquite Smoked Sea Salt.

Fusing together snacking and treating, KIND also launched its Soft Baked Squares in Salted Caramel Almond Flour Blondie, made with its signature 14 or more almonds in a grounded format.

Since KIND launched its granola business in 2011, Strobel said the company has seen ongoing growth in the category, prompting to expand its portfolio with the upcoming breakfast-friendly Banana Peanut Butter Clusters with Dark Chocolate Chunks in May. Each 11-ounce bag contains 10 grams of protein, 9 grams of fiber and five super grains, including oats, millet, buckwheat, amaranth and quinoa.