Is cultivated meat cost reduction possible? The industry speaks

A recent study in the journal Nature​ showed that the costly process by which cultivated meat is made is possible to be made cheaper.

Through continuous processing​, animal-free serum, and a technique called tangential flow filtration (TFF), researchers managed to lower the cost of cultivated chicken to, they predicted, $6.20 (€5.60) per pound (0.45kg) – in other words, the cost of organic chicken.

Now, we ask key players within the sector how much the study actually affects their aspirations for cultivated meat.

Could these methods actually reduce costs?

There was significant optimism in responses to the study. Olivia De Talancé, COO of French cultivated meat company Vital Meat, told FoodNavigator “the price reductions highlighted in the study would be very significant for the cultivated meat sector.” Vital Meat recently submitted novel food applications in Singapore​ and the UK​.

Achieving price parity with chicken, she says, would make the sector more accessible, and plant-based meat more likely to be adopted by the average consumer. Such cost cutting would also renew investor interest in cultivated chicken companies such as Vital Meat.

Downturn in Investment

Cultivated meat has seen a decline in investment among ‘generalist’ investors​, according to Nadine Geiser, principal at World Fund. This is because novel food companies still have many technical issues to overcome before they can get their products to market.

Furthermore, according to Floor Buitelaar, co-founder and managing partner of strategy consultancy Bright Green Partners, the long wait for regulatory approval​ for cultivated meat is discouraging investors.