International Women's Day: Trends in women’s health

While the gender science gap remains present in medical literature​, a 2024 trends report​ from Tastewise found that women’s health concerns have topped the online conversation charts in the last 12 months, showing that women’s health is slowly but surely coming to the fore. 

“In general, women’s health is – luckily! – no longer a taboo anymore,” Marit Veenstra, brand and marketing manager at The Healthy Marketing Team (HMT), told NutraIngredients.

“It used to be normal to have problems, and women just had to deal with it as it was ‘part of being a woman’, but this is no longer the case! We can actually do something about it so we feel better.” 

In celebration of International Women’s Day, this article brings together the latest insights in this market.

PMS and period support 

“Menstrual cycle support is a growing area, and one that is seeing a shift away from hormones [replacement therapy] towards more natural solutions that don’t come with nasty side effects,” Veenstra said. 

Jan Deruyck, co-founder of the menstrual cycle support start-up Guud agreed that women are more conscious about what they put in their bodies, and artificial hormones have been under scrutiny. 

He said that women are now waking up to the fact that pain is not normal even though many symptoms have been normalized. Polycystic ovary syndrome (PCOS) and endometriosis are becoming a key focus, he added, as better diagnostic support is now available for these conditions.

Research supports the potential of curcumin, vitamin D, inositol and CoQ10 to decrease insulin sensitivity and inflammation, improve the restoration of ovarian function, restore hormonal balance and regulate the menstrual cycle, all of which are the main features and major concerns for women suffering from PCOS.