How Spoon Guru uses AI to optimise search

In the world of personalised nutrition​, AI can play a key role. This is particularly true for Spoon Guru, which uses AI to boost the accuracy of retailers’ search functions in order to enhance the nutritional benefits of what they suggest.

Most consumers have unique health needs and the search engine aims to take this into account. “There’s no such thing as a universally healthy diet,” Spoon Guru co-founder Markus Stripf told us at March’s Positive Nutrition event.

How can AI improve search function?

Spoon Guru’s business model focuses on boosting the search function of food businesses such as Tesco, enabling consumers to find the foods they want in order to target specific nutritional needs that would be beyond an ordinary search function.

AI and retail

AI is changing retail in a number of ways​. It could, suggested University of Surrey professor of marketing Sabine Benoit, introduce scan-as-you-shop allergy advice, in-store recipe inspiration and smart checkouts that can detect which product is in them.

The company’s product discovery “helps organisations understand more about what they sell and present to the consumer in a more manageable fashion. That’s useful for business because there’s an opportunity to present more relevant information to a client,” Alex Rutter, non-executive board member and strategic advisor to Spoon Guru, told FoodNavigator.

Nutrition is central Spoon Guru’s goals. “Primarily it’s about human and food health. A vast number of the population are either malnourished or undernourished or obese,” Rutter told us.