How are prebiotics and probiotics pushing functionality forward?

Probiotics and prebiotics in confectionery like chocolate and candy are growing in popularity as functional confectionery​ takes off, appealing to shoppers’ calls for treats that do more than satisfy their sweet tooth. As the better-for-you confectionery trend brings healthier alternatives to the sector, ingredients that support better functioning create a significant opportunity for manufacturers.

A recent study​ exploring the role of prebiotics and probiotics as functional ingredients in confectionery confirms they’re becoming a huge trend in food tech, creating lots of opportunities for producers to launch NPD with prebiotic and probiotic ingredients and claims. 

Many products from brands like Savvy Sweets and Bio&Me are also already in the marketplace, and sales of gut-friendly products​ are increasing. However, delivering prebiotics and prebiotics in confectionery also has its challenges.

So what are prebiotics and probiotics’ roles in functional confectionery, and what obstacles must they overcome to enable them to grow?

What are prebiotics and probiotics?

If prebiotics help create a healthy gut, probiotics help to maintain it.

Human ​microflora​ refers to the bacteria and other organisms that reside within the gut. Prebiotics are the foods, often high in fibre, that feed our body’s microflora and help improve the balance of microorganisms in our gut.

According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), ​prebiotics can offer consumers various health benefits​, including improving digestive function, supporting the body’s natural defences, creating better mineral absorption, and helping to regulate our desire to eat, energy balance and glucose metabolism.

Probiotics are foods or supplements that contain live microorganisms. These are designed to maintain or improve the good bacteria in our bodies and keep a balanced or healthy microflora. The ISAPP says these ​live microorganisms can also support health​ by supporting immune system functioning, breaking down foods by helping digestion, keeping harmful microorganisms in check, and producing vitamins that help absorb nutrients.