Future of plant-based foods: Whole-cut meats will lead ‘next resurgence of consumers’

“If we think about what is going to be the next stage [of plant-based], we are going to see a polarization of people going more ingredients-based and making it at home. And on the other side, we will see the premium products really benefitting from the occasional buyer [who] wants to indulge in it after making the veggie patty at home,” Eliyahu said.

Can whole-cut plant-based meats circumvent processing concerns? 

When it comes to the beleaguered plant-based meat category, the market is still “waiting to see who can imitate a whole-cut” in retail at scale, Eliyahu said. The US meat and seafood substitutes market was worth an estimated $1.821bn in 2023 and is expected to be worth $1.9bn by 2028, growing at a 1.7% compound annual growth rate (CAGR) between 2023 and 2028, according to Euromonitor data. 

“Right now, Chunk has done [whole-cut] very successfully. However, they only go to restaurants. So, in retail, we are still waiting. We are still waiting to see that happen, and whoever will be able to imitate a whole cut of anything in retail up to scale — that is where I think the next resurgence of consumers will be,” she explained.

[Editor’s note:  Interested in learning more about the future of alternative proteins? Then, join FoodNavigator-USA and ReThink at Future Food-Tech Alternative Proteins in Chicago, June 17-18. Miri Eliyahu will be sharing her insight on the alternative protein market with a panel of experts during the “Moving beyond taste, texture mimicry: Why alt protein needs to innovate outside the analogues” breakout session​​. To learn more about the event, visit the website here​, and click here to register​​.]