From tuna to plant-based fish, how brands are expanding the canned fish category

Tonnino, known for its yellowfin tuna packaged in cans and jars, launched six new products in December 2023 with a focus on convenience, flavor and snacking, and suggested retail price of $3.39/can to $6.99/jar at select retailers, including Whole Foods, Walmart, Fairway and Amazon.

For children, the brand introduced its line of canned yellowfin tuna with vegetables, which include Premium Yellowfin Tuna chunks with sweet corn in water and Premium Yellowfin Tuna with carrots and peas in vegetable oil, highlighting nutrition and convenience for the children’s snacking segment.

Source: Tonnino

In 2021, FDA recommended​ nursing mothers and young children consume seafood with lower mercury content to strengthen brain, heart and immune health and development. In 2022, the Dietary Guidelines for Americans included canned light tuna and skipjack on its “Best Choices” list; while canned tuna and albacore/white tuna were included under the “Good Choices” list.

Tonnino also launched its tuna dips – Premium Yellowfin Tuna Chunks with Chipotle Sauce and Premium Yellowfun Tuna with Spicy Bell Pepper – which the brand encourages consumers to blend with cream cheese or serve alone with chips, nachos or fresh vegetables.

To accompany other dishes, the brand introduced its premium line including Premium Yellowfin Tuna Chunks in Olive Oil with Tomatoes and Olives and Premium Yellowfin Tuna Chunks with Carrots and Peas in Vegetable Oil.

StarKist, Scout offers convenient protein

Focusing on convenient protein, StarKist launched its Tuna Creations Pouches in Lemon Pepper and Sweet & Spicy flavors, which contains 38g of protein per pouch; as well as its Whole Grain Dijon Mustard Tuna Salad pouch, containing 12g of protein. Expanding beyond tuna, the brand launched its Chicken Creations Pouches in Southwest Style and Roasted Garlic & Herb, which include 11g and 10g of protein, respectively.