Diageo debuts paper-based bottle for Baileys

Bailey’s paper-based bottle is a Dry Molded Fiber bottle made with 90% paper, with a thin plastic liner and foil seal to contain the liquid. It has been developed in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac.

The bottle is designed for recycling in standard paper streams and consumers do not need to separate the plastic liner from the paper bottle when disposing.

The 2,000-bottle trial with consumers will be on a Baileys mini-format (80ml) at Time Out Festival in Barcelona, Spain, this weekend.

It marks Diageo’s first consumer facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland, to Barcelona. The company will also look at how consumers interact with the material, and how they understand the sustainability credentials of the paper bottle.

Paper bottle development

Ewan Andrew, President, Global Supply Chain & Procurement and Chief Sustainability Officer, Diageo said that paper packaging requires an approach of ‘progress over perfection’: known that packaging will need to evolve along with consumer needs and technological advancements.

“The consumer is becoming more sustainability savvy and we believe we can meet that need using our design and innovation to bring premium products and more sustainable solutions together,” he said.

When it comes to beverages, 68% of consumers want to buy more sustainably but only 12% do​ due to barriers including expense, lack of availability, and confusion about what is on offer.