Danone North America opens on snacking yogurt with ‘drool-worthy’ toppings and increased functionality

REMIX features under Danone’s brands Light + Fit, Oikos, and Too Good & Co., and has been formulated to work equally well as an afternoon treat, a post-workout snack and, well, a midnight snack. “There’s a REMIX ready to go for every snacking occasion, whether you’re grabbing an Oikos REMIX yogurt post-workout, savoring a Too Good & Co. REMIX cup to get you through your mid-afternoon boredom, or satisfying a late-night sweet tooth with Light + Fit REMIX,” said Rafael Acevedo, President, Yogurt at Danone North America. “The mixabilities are endless – so you’ll never get bored.”

Rolled out in the US, the range boasts a total of 9 flavors, three in each brand. Oikos REMIX is Danone’s answer for a post-workout snack; Too Good & Co. REMIX is formulated with casual, mid-afternoon snacking in mind, while Light + Fit REMIX is made for satisfying late-night cravings.

“Current mix-ins include many indulgent options, but REMIX appeals to health-conscious consumers that are looking for great-tasting mix-ins,” Acevedo told us. “Each REMIX product delivers on specific consumer demand segments, providing great taste and game-changing nutrition.

“By launching mix-in products that have lower sugar, high protein or lower calories, we believe we are attracting consumers to the mix-in category and expanding the usage occasions of our brands.”

“Yogurt has predominantly been associated with breakfast in the US,” he added, “but the addition of mix-ins that you can feel good about which also have drool-worthy topping combinations will position this line as a versatile snack for many consumers, throughout the day and evening.”